MaxiScale
SEM for Quality Traffic
SEM Campaign
The challenge MaxiScale presented to us was to generate a steady stream of qualified visitors on a limited SEM budget. We researched industry keyword phrases to find special opportunities that maximized traffic and minimized costs. We then created keyword rich text ads with optimized bids and geo-targeting to be as cost-efficient as possible.
Results
The SEM campaign produced significant amounts of qualified, geographically-relevant traffic, increasing brand awareness where it counted most. Through Google analytics, we measured the success of the SEM campaign and adjusted bids and settings accordingly to maximize the cost-effectiveness.