Non-Profit Social Media Campaign
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WordPress Microsite
OpenTappiness is a microsite spoofing Coke’s Dasani bottled water and their new marketing slogan “Open Happiness”. Corporate Accountability International asked us to help create an engaging WordPress microsite that would allow users to create a new marketing slogan for Dasani and render the text on the fly to an image of a billboard outside Coke’s headquarters in Atlanta.
Results
We used a customized WordPress theme, integrated with the GD image library for PHP to allow for both instant user gratification and admin moderation of new slogans. The site received hundreds of submissions on it’s first day and continues to generate more buzz through hooks to social networks like Twitter and Facebook.
