PURE
Geo-Targeted SEM Campaign
In partnership with: LEWIS PR
SEM Campaign
PURE is a global leader in Internet and Digital radios. In preparation for their upcoming introduction to the US market, PURE needed a high volume SEM campaign to coincide with their US marketing strategy. We produced a pay per click campaign that targeted specific geographic segments within the US to drive quality visitors to their US campaign site.
Results
The SEM campaign successfully mirrored PURE’s efforts in trade shows and advertising as it entered the US market. With a high, steady volume of qualified US-based leads clicking through to PURE each day, the SEM campaign achieved it’s goals and helped increase brand awareness in the valuable US market.