Building a Valuable Online Presence
Gluster approached us with a task of building an online community portal for their developers. The foundation of the idea was to add value through developer interaction and increase access to information through a community maintained knowledge base. We responded with a modern, professional community portal that added real value to the company.
Results
Gluster was acquired in Oct. 2011 by Red Hat for $136 million. We continue to maintain their online presence and collaborate on projects with the Gluster and Red Hat teams.
WordPress Microsite
OpenTappiness is a microsite spoofing Coke’s Dasani bottled water and their new marketing slogan “Open Happiness”. Corporate Accountability International asked us to help create an engaging WordPress microsite that would allow users to create a new marketing slogan for Dasani and render the text on the fly to an image of a billboard outside Coke’s headquarters in Atlanta.
Results
We used a customized WordPress theme, integrated with the GD image library for PHP to allow for both instant user gratification and admin moderation of new slogans. The site received hundreds of submissions on it’s first day and continues to generate more buzz through hooks to social networks like Twitter and Facebook.
Ultimate Mom Site
PlayPlanit asked us to create a fun, engaging way for San Francisco Bay Area Moms to be able to find activities appropriate for them and their kids. We designed and developed a custom Ruby on Rails solution that focused on being able to easily and immediately see relevant, fun events in the area through sleek filters.
Results
We used a Facebook API to allow users to easily join the site, leading to a sizable user-base soon after launch. The site now features tens of thousand of events, from swim lessons to music classes to fairs & festivals, making PlayPlanit.com San Francisco’s one-stop shop for family events.
TCI Blog
TCI’s blog was suffering from an outdated platform, buggy behavior and time consuming updates. We proposed a fresh WordPress installation that would integrate with their existing login API. The result was a more robust, simple tool that has empowered staff to publish creative content unique to TCI.
What are the social networks saying about your brand? How is it impacting your brand management? Let’s find these answers and plan a better social media strategy today.
Social Media Marketing Plan
At UpTrending, we can work with you to develop a social media strategy that aligns with your existing marketing plans. We’ll create a detailed report of your brand’s status in the social media networks and what steps are needed to take back control of the conversation.
Social Media Brand Management
Often, your brand is your company. Negative press and in particular, negative brand associations in the social media sphere can have real detrimental impacts on a company. In Silicon Valley, we’ve earned a reputation for effectively helping companies manage their brand name in social media channels and plan for success.