BioTech Search Engine Optimization

Bruker Nano is a division of Bruker, a leader in scientific instruments. Bruker Nano approached us for help in recovering their previously strong SEO rankings after a post website migration dip.

Results

We were able to quickly assess Bruker Nano’s SEO strength and weaknesses as well as document strong indicators of the decline in SEO performance as a result of the website migration. Our recommendations to recover those rankings were received by top management and are being implemented by their internal development team.

Web Application Testing

KidPhone Advocate helps parents track their child’s cellphone usage for inappropriate behavior and conversations. Prior to launch, KPA asked us to thoroughly audit their web app, testing the usability, functionality and load capacity of the application. Involved in the testing was auditing the performance of the mobile app in conjunction with the website.

Results

We put together a detailed blueprint after our audit of the web app. The results of the audit gave KPA a clear picture of the areas for improvement in their web app, ensuring a successful launch. Our load testing results also helped define the estimated load capacity of the server and web app connections to the database.

Netbase Analytics Audit

We worked with engagement partner Eastwick to dive into NetBase’s analytics to uncover trends and opportunities over the past several months. Our audit turned up a number of important and promising statistics that will help put context around additional marketing efforts.

NetBase SEM Audit

Additionally, we put together a comprehensive list of industry-related terms for their PPC campaign. Prioritized by cost-effectiveness, our keyword research painted a clear picture of their SEM/SEO landscape and provided the data they needed to make informed campaign decisions.

Performance Management SEO

We worked with myDIALS and engagement partner Eastwick to audit myDIALS’ current site for SEO best practices. After our investigation, we were able to create a detailed blueprint for fixing SEO mistakes as well as how to capitalize on quick SEO wins and other opportunities.

Computer History Museum Analytics Audit

We worked with engagement partner Eastwick to assess the Computer History Museum’s current website analytics. Our findings produced some compelling and previously unknown statistics about the site’s traffic, audience and SEO strengths. The presentation of our findings helped provide a data-driven backdrop to the marketing campaign Eastwick launched to promote the CHM’s new exhibit.